Brand clarity for food founders.
I help food brands stop guessing and start growing with research-backed strategy and real customer insight.
Customer Insight Package
A focused research sprint uncovering real buying motivations, emotional drivers, and positioning opportunities for your food brand.
Learn moreStrategyBrand Strategy
Full brand strategy development including positioning, brand personality, target group research, and a complete roadmap for growth.
Learn moreAbout the strategist
Why work with me?
You'll be working directly with me — Akvile Banyte Dahl
Food is deeply emotional. These moments, these emotions — this is branding.
Food has always been important to me. Not just because it helps us "grow big and be healthy," but because food is deeply emotional.
When you're sick, all you want is a bowl of hot soup your mom used to make. When you're celebrating, you raise a glass of something bubbly. When life feels heavy, you reach for something sweet or full of flavor. And every January 1st, your fridge suddenly fills with local, organic vegetables because this is the year you'll be your "best version."
The food industry is full of brands, and the ones that succeed are the ones that tell the right story to the right people.
I've been in the food industry for over 10 years — 6 years studying food and 4 years building my own mushroom brand from scratch. I know both the research side and the real-life founder experience.
I'm open-minded, a bit introverted (which makes me a great listener), highly focused, and deeply curious. I don't multitask well, but that means when I work on your brand, I'm fully there. And yes — when I read or research, I truly disappear into it :)
But don't just listen to me.
See what other founders say.
"Over the past two months, Akvile has guided me through every aspect of brand strategy for Midori Sweets. Her workshops became the highlight of my week: each call left me with greater clarity, aha-moments and concrete next steps.
The result: I now know exactly how to position Midori Sweets, the direction I want to take and the steps that will get me there.
I can wholeheartedly recommend working with Akvile to any founder - especially if you're wearing ten hats at once and need a clear strategy to move forward or want to refine the one you already have."
Nina
Midori Sweets, Germany
Brand Diagnostic Tool
Diagnose your food brand's health across the entire customer journey. Identify what's working, what's broken, and where to focus next.
- Marketing funnel framework explained
- Self-assessment questionnaire
- Action plan for each stage
Ready to get clarity?
Let’s explore whether customer research could unlock clearer direction for your brand.