Clarity into confidence.
Confidence into growth.
I help early-stage food founders cut through the noise with strategic brand clarity grounded in science and real market insight.

Who I work with
Founder types who need brand clarity to scale
Sara
The Passion-Driven Maker
Needs clarity on:
- →Unclear positioning
- →DIY branding mistakes
- →Message that doesn't land
- →Sales plateau
Alex
The Mission-Driven Founder
Needs clarity on:
- →Over-complicated story
- →Too many claims dilute value
- →Compliance confusion
- →Unfocused messaging
Maja
The Over-Stretched Operator
Needs clarity on:
- →Growth hitting ceiling
- →Operations vs. strategy
- →Brand doesn't fit anymore
- →Rebranding fear
The Problems I Help Solve
Practical Problems
- 💬Confusing product messaging
- 📦Packaging that doesn't communicate
- 📝No clear content strategy
- 🎯Don't know your ideal customer
- 🤷Guessing what customers want
- 📉Flat sales and low repeat buys
Emotional Problems
- 😰Overwhelmed and unsure
- 🔄Constant second-guessing
- 🗣️Hard to explain your product
- ✏️Always rewriting messaging
- ⚠️Something feels "off"
- 😟Insecure about your brand and products
Root Issue
You've put so much work and time into this, you've built something on your own — and now you feel stuck. Deep down, you know that to grow, something needs to change. Your brand needs to take a leap to the next level.
Meet Your Strategist: Akvilė
The person who'll guide you to clarity and growth
My Journey
I launched my own mushroom brand and felt lost, confused, and insecure — until I learned brand strategy. That's when everything started to make sense, and the direction became clear.
My Expertise
I hold a Bachelor's in Food Science and a Master's in Integrated Food Studies, and I've built a food business from the ground up. I know the food industry from the inside, and I understand the real pain points. My work is based on proven brand strategy frameworks, current research, and real-life experience.
My Promise
"I will listen, observe, research, and deliver a roadmap for your brand to grow. I'll give you clarity you can feel, language that sells, and direction you can trust."

How We Work Together
A 5-step process grounded in strategy
Brand Audit & Foundation
We review your current brand state and look into why your brand exist. This is the foundation of all work we will do together.
Brand Personality
We turn your brand into a human personality with a clear voice, values, and core message to be known for.
Target Audience & Market Research
We define your ideal customer, research competitors, and gather real insight so we know what truly matters by interviewing, surveys and observations.
Gap Analysis & Positioning
We identify how you can stand out in your market by clarifying your differentiators and desired perception. We identify missing opportunities for your brand too.
Brand Roadmap
We turn everything into a practical, step-by-step plan that guides your messaging, packaging, content, and growth.
We do all of this together — because you know your brand better than anyone. I guide the process, ask the right questions, and bring structure, strategy, and clarity so you can move forward with confidence.
Full Package Price
€1,500
Around 4 weeks of strategic work
Not Ready for the Full Package?
Book a brand audit: a 1.5-hour session with a review of your current brand and actionable recommendations (PDF)
€250
What Success Looks Like
The transformation you can expect
Clarity
Confidence
Direction
Time saved
Customer understanding
Better messaging
Professionalism
Future focus
Peace of mind
Success means clarity, confidence, and direction. You know who you're speaking to, what you're saying, and how to grow without wasting time and money.
Avoid These Expensive Mistakes
What you won't be doing anymore
No more guessing
No more random posting
No more unclear packaging
No more positioning all over the place
No more 'hope marketing'
Client Stories
Real transformations from founders I've worked with
"Over the past two months, Akvile has guided me through every aspect of brand strategy for Midori Sweets. Her workshops became the highlight of my week: each call left me with greater clarity, aha-moments and concrete next steps.
The result: I now know exactly how to position Midori Sweets, the direction I want to take and the steps that will get me there.
I can wholeheartedly recommend working with Akvile to any founder - especially if you're wearing ten hats at once and need a clear strategy to move forward or want to refine the one you already have."
Nina
Midori Sweets, Germany
Ready to Move From Confusion to Clarity?
Not sure if this is right for you? Let's talk through your challenges, what's missing, and where to focus first.