Brand clarity for food founders.
I help food brands stop guessing and start growing with research-backed strategy and real customer insight.
Customer Insight Package
A focused research sprint uncovering real buying motivations, emotional drivers, and positioning opportunities for your food brand.
Learn moreStrategyBrand Strategy
Full brand strategy development including positioning, brand personality, target group research, and a complete roadmap for growth.
Learn moreAbout the strategist
Why work with me?
You'll be working directly with me — Akvilė Banytė Dahl.
I'm a food technologist with a background in both the technical and strategic side of food.
I hold a Master's degree in Integrated Food Studies from the University of Copenhagen, where I specialized in consumer behavior, sustainability, and strategic food communication. This means I don't just look at food as a product — I understand how it fits into people's lives, decisions, and habits.
At the same time, I have hands-on experience building a food brand from the ground up. For three years, I co-founded and ran my own food business — developing products, shaping the brand, and bringing it to market. I've been in the same position as many of my clients: making decisions with limited resources, testing ideas, and trying to connect with the right audience.
I combine this hands-on experience with a research-based approach to help you turn insights into clear strategy — creating internal clarity for your team, strong and consistent external communication, and a positioning that supports sustainable growth for your business.
But don't just listen to me.
See what other founders say.
"Over the past two months, Akvile has guided me through every aspect of brand strategy for Midori Sweets. Her workshops became the highlight of my week: each call left me with greater clarity, aha-moments and concrete next steps.
The result: I now know exactly how to position Midori Sweets, the direction I want to take and the steps that will get me there.
I can wholeheartedly recommend working with Akvile to any founder - especially if you're wearing ten hats at once and need a clear strategy to move forward or want to refine the one you already have."
Nina
Midori Sweets, Germany
Brand Diagnostic Tool
Diagnose your food brand's health across the entire customer journey. Identify what's working, what's broken, and where to focus next.
- Marketing funnel framework explained
- Self-assessment questionnaire
- Action plan for each stage
Ready to get clarity?
Let’s explore whether customer research could unlock clearer direction for your brand.